CSR
  Corporate Social
Responsibility
 
   
   
   
 
   
Corporate Social Responsibility

Proactive has a longstanding commitment to addressing the needs of the society, in view of its belief that for any development to be realistic, meaningful and holistic, the benefits from the business must percolate down to the society at large.

Proactive has played an extensive and sustained role in encouraging social responsibility since inception. Proactive is of the firm view that the corporate goals must be aligned with the larger goals of the community, only then any society can progress and develop to the fullest.

Initiatives undertaken by Proactive include –

M/s Dayaghar Charitable Society – Conceptualized in 2005

In an effort to educate girls from our society, Proactive has started education (evening classes) for the slum children. Apart from imparting education Proactive also ensures that children that come under the wing of Dayaghar Charitable Society have a reason to smile on every festival. Towards this, Proactive collected clothes during Diwali and Christmas and distributes it amongst them. Also, on many occasions, there have been donations of toys which have been distributed between these children.

Over the years, the initiatives of educating these children have only broadened in scope – by undertaking several other areas under its wing. Additional teachers have been hired and many others have agreed to do voluntary services. We also conduct nutrition and hygiene on weekly basis – to uplift their living standards.

Dayaghar Charitable Society has also taken on initiatives to extend its support to widows. Broadly, the society is extends a ‘helping hand’ to the hapless widows in their hour of need.

It has encouraged them to prepare handicrafts which are sold. The society also encourages them to make gift articles and goods and articles of day-to-day uses like cushion cover, table mats, embroidery work on saris, wooden gift items, greeting cards etc. Towards that, the society provides advances to the widows for the purchase of raw-materials like fabric, saris, paper etc. The trained widows then convert the same into beautiful kalamkari work, nirmal paintings, greeting cards, embroider cushion cover, and saris. These items are then positioned by the Dayaghar Charitable Society for the affluent part of the society for them to purchase a good price. The profits earned therein are given to them to support their respective families.

 
 
Deepika Kashikar,
Director

Deepika has a Post Graduate Degree in Arts and B.Ed. She is a qualified educationist by profession and is involved in the Corporate Social Responsibility of the Company. She is on the Board of Directors of the company.

 
   

 

 
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Proactive Management &
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220, 2nd Floor, Tower A, DLF Towers,
Jasola Vihar, New Delhi -110025
 
 
 

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